About In2 Consulting
Your Middle East communications specialists.

We are a boutique consultancy designed to help our clients achieve real business value by leveraging strategic communications and Internet technologies. A cornerstone of that success is a professionally implemented and tuned business process in which our clients are guaranteed to work directly with us as partners of the firm.

As a team we have over 45 years of experience in developing communication strategies and leading and managing corporate communication and PR programs. We have extensive knowledge of the region having worked and lived here for many years.

As regional communications specialists, we work with clients in the Middle East on their communication strategy and plans with the aim to improve their return on investment in communications.

Meet the team
Connect with Anne
Anne Bleeker – Managing Partner
Anne is a corporate communications professional with over eighteen years of international experience in multiple industries and highly multicultural environments. She has extensive knowledge of communications strategy development and execution, internal and external communications program management and the development and management of employee engagement programs. Coming from an in-house environment, Anne has been involved in communications and public relations strategy, planning and execution for organizations such as the Jumeirah Group, Future Pipe Industries and the Rezidor Hotel Group. She moved to the United Arab Emirates in 2001. Anne holds a Bachelors degree in Hotel Administration from the Hotel School The Hague and a Masters of Business Administration (MBA) from the University of Colorado at Colorado Springs in the USA. She is a former board member of the Middle East Public Relations Association (MEPRA), a member of the International Association of Business Communicators (IABC), a freelance trainer for the International School of Communications (ISOC) and a part-time lecturer in Media Management at Middlesex University in Dubai.
Connect with Katral-Nada
Katral-Nada Hassan – Digital Communicator & User Experience Consultant
Katral-Nada brings forward over ten years of experience in planning and managing large-scale web implementations and revitalizing optimal user experiences for web products and services. She possesses extensive knowledge of effective online marketing tactics, website analytics, information architecture, usability testing and user-experience design. Working within an agency setting, Katral-Nada has played a leading role in projects for clients such as MSN Canada, Sharp Canada, Calgary Real Estate Board, CMC Microsystems and Medicine Hat College to name a few. Katral-Nada possesses a Bachelor of Commerce with a specialization in International Business and Management Information Systems from the University of Ottawa, Canada and a Masters of Business Administration (MBA) from Hult International Business School.
Connect with Louise
Louise Oakley – Director of PR
Louise is a media, marketing and communications professional specialising in the hotel, F&B, travel, spa, and fitness industries. She is experienced in journalism, editing, publishing, brand development, marketing, digital strategy, public relations, internal communications, social media and events. A journalist for more than a decade, Louise has lived in Dubai for eight years, during which time she worked as senior group editor at ITP, editing titles including Hotelier Middle East, Caterer Middle East and Arabian Travel News. Louise was later recruited by Jumeirah Group to establish the sales and marketing department at its new restaurants and bars division, JRG Dubai, a brand she created and launched in early 2015. Louise was responsible for the sales, marketing, PR and digital strategy for a portfolio of 40 F&B outlets, and oversaw the concept creation and media launch of 10 new restaurants and bar brands. Louise’s combined experience as a director of sales and marketing for a global hospitality company and as a senior editor for the Middle East’s largest publisher means she is uniquely placed to deliver results-driven PR strategy for hotel, F&B and travel clients and create stories that cut through the clutter in today’s media. Louise has a Bachelors Joint Honours degree in English and Philosophy from the University of Nottingham in the UK, a Post Graduate certificate in Journalism accredited by the NCTJ, and a Digital Marketing Diploma from DM3 Institute in Dubai.
Connect with Andy
Andy Abey – Communications Consultant
Andy Abey is a knowledgeable communications and corporate affairs consultant, with 15 years’ experience and an outstanding record of achievement. Andy’s proficiencies span strategic communications, corporate affairs, and ethics and compliance – with expertise in internal and external stakeholder engagement, change management, campaign development and implementation, issue and media management, copywriting and content development for all forms of business communications. Andy has held various senior communication and corporate affairs roles across the construction and property industry in the UAE and Australia, including Group Manager of Ethics and Communications for the UAE’s Habtoor Leighton Group and National Communications Manager for Lend Lease Retail in Australia. Andy has a Bachelor of Communication, majoring in Public Relations, and is a member of the Middle East Public Relations Association and Australian Business Council of Dubai.
Connect with Frances
Frances Barton – Media Relations Director
Frances is a communications specialist with more than 26 years of experience in broadcast and print journalism, as well as public relations. During the course of her career, Frances has worked as a news editor and presenter for the UK’s BBC and Dubai Television & Radio. She has been a magazine editor-in-chief (Altitudes Arabia, high-end lifestyle) and has contributed articles to UK and UAE newspapers. As a PR professional, Frances worked extensively on media relations, employee engagement and crisis communications for major organizations such as Emirates Airline & Group, Dubai Airports, F&E Aerospace (Dubai Airshow), American University of Sharjah and Dubai Tourism. Frances began her communications career by training in-house at BBC Northern Ireland. 
Connect with Zahra
Zahra Nasralla – Director of Social
Over the past eight years, Zahra Nasralla has been at the forefront of the sales and marketing industry helping individuals, start ups, and small businesses leverage social media platforms to reach their business goals. She is the founder of Social Addicts, a boutique social media consultancy that provides full service social media consulting and management. Now a division of In2 Consulting, Social Addicts provides social media strategy, management, branding and training to complement your traditional and digital marketing. Whether you’re looking to increase footfall, develop leads, or position yourself as an industry leader, Zahra puts the social in media - no matter the shape or size of your business.
Where we work
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- 21th Aug -
Get in touch
Email us: in2@in2consulting.com
Talk to us: +971 4 455 8499
Visit us: Level 14, Boulevard Plaza Tower One,
Mohammed bin Rashid Boulevard, Downtown Dubai,
Dubai, United Arab Emirates
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